Enterprise spirit: self-confidence, self-discipline, self-reliance, self-improvement.

Customers: to provide customers with high quality and maximum value of professional products and services, with sincerity and strength to win customers' understanding, respect and support.

Employees: Trust employees' efforts and dedication, recognize employees' achievements and provide corresponding rewards, and create a good working environment and development prospects for employees.

Market: reduce purchasing cost and risk for customers, and provide practical guarantee for customers' investment.

Development: Pursue the goal of sustainable development and build it on the basis of customer satisfaction.